Nice Jeans: Topman’s Denim Film

Topman have just launched a rather nice denim video. The territory of ‘fashion film’ can be a hard one to negotiate, but the cinematic feel and the styling here makes it all work.

Note the plaid shirt tied round the waist, and the backpack with something rolled-up, camping style, and tucked under the top flap. I tried this the other day with my Carolyn Massey Spring 10 backpack and cagoule- only to have the cagoule fall out onto the road when I was running for the bus. I noticed about ten minutes later. I’m out there on the fashion frontline, making these mistakes for you.