Regular readers might know that I am a Reebok fanatic, and part of that is down to Christopher Shannon. For the past four seasons (including his graduate collection) he has featured Reebok sneakers as part of his show styling and the partnership seems to run deeper than just calling in appropriate footwear to finish the collection…
At his final MAN show last week, Chris used the Pump Omni Lite, in celebration of the 20th ANNIVERSARY OF THE REEBOK PUMP! Doesn’t that make you feel ancient? Because we all remember being at school when Pumps or L.A. Gears were the shoes to buy.
Either way, Reebok provided us with some amazing catwalk and backstage images that show off Chris’s SS 10 collection; his most complex yet and one that I’m completely obsessed with already.

Really, really obsessed with this chain print and am angling to buy this jeans and wear them with the sneakers… maybe even the whole look…

Another great shot showing off Christopher’s collaboration with Eastpak, another first for SS 10.

This is another must-have from the collection. It’s a panelled top with aertex, sheer, cotton and tech fabric panels. ‘Fresh’ is the only word I can think of to describe it…

There’s lots more promised for Pump’s 20th anniversary as well, but it’s nice to see a young designer partnering with a brand that they obviously really care about rather than some of the eye-raising pairings we’ve seen over the past few years. Chris – a skilled printmaker, following his pieces for Topman and with Judy Blame – also did a rather nifty collab t-shirt for everyone on the front row at MAN.



Meanwhile, my sneaker obsession grows… Chris’s collections have actually inspired a whole new look for me, based around the ‘wrongness’ of wearing a sneaker after wearing brogues and formal shoes for so long. It’s this: crew neck, fitted sweatshirt with a polo underneath, looser tracksuit bottoms, all plainly-coloured, and a sneaker to finish it off. A simple men’s look that feels modular, a basis for a ton of options (like those prints, textures and the top above).